smart content
With shorter and shorter attention spans, your website needs to constantly innovate. Try to experiment with your content: mix short blogs with long pieces, along with video and graphic based content. Variety in content also increases information retention, which shapes customer loyalty.
Search engine optimization (SEO)
Since most data traffic is still routed through search engines, content optimization is far from old-fashioned. Using Webmaster Tools can increase your SEO ranking. By removing duplicate titles and descriptions, bad links, crawl errors, and much more, you can create a more SEO-friendly website.
advertisements
The easiest way to increase traffic, period. Smart advertising will save you a ton of money while maximizing your visibility to potential customers. These days, social media advertising is a huge hit. Focus on increasing conversions instead of just traffic, for the best results.
Guest interviews and blogs
Inviting high-ranking people to blog on your site is a sure way to increase your credibility. Also, your guest is likely to link people to your own article, which is basically free press for your website.
smart link
Whenever possible, add links to internal content on your web page. More than just clickbait, this makes the user experience richer and increases traffic for you on all pages. Linking also helps by making your pages SEO friendly.
Marketing via email
Relentless spam has given email marketing a bad name. However, in the rush to gain attention online, many people tend to overlook its benefits. A simple email about a new product launch or exciting offers can convince many people to check it out for themselves. Just be careful not to flood your inbox.
Responsive website.
For a few years, web searches on mobile devices have surpassed those on computers. For your website to have a broader reach, it should be optimized for both computers and mobile devices, including those with smaller screens. Mobile optimized pages offer a much better user experience and thus increase your customers.
Agile and fast pages
Without a fast website to host it, your quality content will very often go unnoticed. Be sure to optimize your content for all browsers and take extra care with image sizes and plugins. For the best experience, your website should load in less than 5 seconds on most devices.
Presence in social networks
Advertising and promotion should not be the end of your social media strategy. Comment on other people’s articles, follow your followers, host webinars – creating an active social media presence acts as a subtle promotion.
Analytical data
When Clive Humby said more than ten years ago that Data is the new oil, he wasn’t kidding. Today, Google Analytics can give you a wealth of information about your readers and your content. Use BuzzSumo and related software to stay on top of what your competition is doing. Try to bring the most popular content to your site.