How well does your professional bio show your skills? Does your personal brand story tell? Is it current and compelling?
Unfortunately, most insurance professional biographies are outdated and boring. They lack heart, depth and inspiration. Company profiles are often riddled with tired cliches and insurance industry jargon. And the typical executive bio is no better than a resume – a bulleted list of jobs and skills that can be easily forgotten.
A well-written and descriptive business bio gives your offering a personal face and makes insurance prospects more comfortable and at ease. Clearly convey your credibility and demonstrate your success, giving your prospects the faith that you can truly deliver on your promises.
Professional bios are multi-talented pieces of insurance marketing. They can be incorporated into insurance websites, brochures, and sales sheets. They can also be used to:
- Insurance Articles Signature
- Talking about commitments
- Professional Presentations
- Networking
- LinkedIn and other social media profiles
Professional biographies are highly recommended for insurance executives, insurance agents, and anyone else striving to develop and market a personal brand. In fact, some innovative and service-oriented insurance companies display biographies of all employees who serve the client on their websites.
BIO Two
- Use vivid examples of your abilities.
- Include objective measures of your successes.
- Incorporate some interesting quotes.
- Keep the wording formal and in the third person.
- Customize your bio for each potential audience.
Don’t make ORGANIC
- Avoid long lists of resume-style job titles.
- Don’t write in the first person.
- Resist the urge to be wordy. Most biographies can be completed in one or two pages.
Isn’t it time to tell your professional story in a way that is relevant and interesting to your target market?