As a speaker for List Building Superstars (LBS), Sean Mize maintained the same direct approach that he uses in his own email correspondence, sales letters, and teleseminar. A style undoubtedly welcomed by listeners often jaded by fast-talking self-promoters.
Sean’s three strategies for generating article marketing content.
1. Volume, volume, VOLUME!
Mize is unwavering in its request for large quantities of quality articles that deserve to be placed in the best ezines. So, set aside 2-3 hours for nonstop writing every day, plus another 2-3 hours for article submission to directories.
2. Add subsequent links through article submissions.
By tracking the purchases of his information products, Sean found that the traffic generated through the articles was converting better. So the message is clear: Give motivated readers the information they are looking for and they are more likely to become repeat buyers and customers. Like many marketers, Mize uses free giveaway reports to drive subscribers to the list.
3. Stick to the basics.
Sean Mize’s formula for article marketing success is simple: produce 20 original articles per week and have the patience to let them filter into the directory and search engine rankings. Mize is definitely anti-private label rights (PLR). He opposes reused and slightly altered content on the grounds that it doesn’t work for the reader or the traffic-seeking marketer. Search engines flag duplicate articles and consequently don’t rank them.
Even if they did work, it would be an unfair manipulation of search engine rankings. Most likely, the articles are poorly written and are aimed at robots rather than humans.
Words of Caution …
Sean noticed that expanding broadband technology you are making it difficult for internet marketers to grab, hold, and retain the attention of a potential customer. There are many easily accessible stimuli (ie audio, video, graphics, podcasts, etc.) and users no longer have to wait for a download before moving on to the next. So offer incentives for users to sign up to your list, even at the risk of attracting too many “tire-clicking users.”
Article marketing is definitely not for everyone. Experience shows that only a small percentage of people have the discipline to run such a “ruthless” writing campaign and make it successful. Additionally, marketers who crave speed likely have a skill set geared toward other areas (e.g. pay per click (PPC)).
Mize suggests that we meet potential joint venture (JV) partners as individuals first before making a commitment, related to article marketing or otherwise. Also, be selective about which affiliate products and programs to promote. Affiliate marketing, by definition, eliminates a lot of personal risks. However, your reputation will be determined by the recommendations you make to subscribers.
What is really needed …
Writing-oriented marketers should welcome the idea that you can be successful online without state-of-the-art graphics, a great app, or a significant advertising budget.
However, the number of articles that Mize’s success formula demands raises some questions:
1. What role should “ghostwriting” play, that is, paying someone to write original articles for you, for a serious article marketer?
2. Does Sean personally use services like elance and getafreelancer? If so, what percentage of your articles are “ghostwritten”?
3. Can you really control the originality and quality of outsourced writing? Is it really better than PLR articles?
This is the age of globalization and outsourcing is a reality in all fields, including internet marketing. At the very least, even prolific authors should consider the ghostwriting option and its implications.
Conclusion.
Sean Mize is an eloquent speaker who is quite forthright about why he is successful. Their online business tactics are transparent and seamlessly tie together the three basic internet skills:
Traffic generation through article marketing. to build a monetizable subscription list who is ready, willing and able to buy information products …
Whenever you Copy it works, of course!