Podcasting is a new and potentially powerful mode of advertising. It is basically an audio stream that subscribers can download from websites and listen to at their convenience via desktop computers, laptops, iPods, and MP3 players. Provides information on products and services, regularly featuring content to help keep customers abreast of the latest on the market. The duration of a podcast can range from a few minutes to an hour.
benefits of podcasts
- Create a positive salvage value:
The quality of the speaker in the podcast can significantly influence the listener. Staying alive in the customer’s mind is a very challenging task. A podcast has the advantages of audio effects and is able to capture the attention of customers more effectively than published text. The spoken word appeals to the subscriber’s senses in a way that the written word may not.
- Source of information:
Podcasts act as important sources through which subscribers obtain information about new products, technologies, and services. The way the information is presented can also influence the customer positively enough to drive sales. Plus, signing up for a podcast directory will help customers find you when needed.
- Direct Access to the Client’s Mind:
There are many people who do not like to read texts and messages. A podcast can successfully circumvent this problem by reading the information aloud to the subscriber, keeping them informed and interested.
- Economic mode of advertising:
With a very low initial investment (could be as low as a few hundred dollars for a podcast), you can reach a broad market base. Once you’ve built up a sizable subscriber base, you can even consider selling ad space for revenue. Thus, it also presents another avenue for earning income.
- Advertising of complementary products:
Regularly updating your podcasts keeps customers interested in all you have to offer. This will ensure that subscribers regularly tune in to your site and give you the opportunity to introduce a new line or add an existing line.
- Increase traffic to your site through networking sites:
A high-quality podcast is likely to be forwarded, especially with the abundance of social networking sites; the speed with which information can be disseminated is remarkable. This will generate interest in the company’s products and services, increase subscriptions, and eventually sales as well.
- universal accessibility:
One of the best features of a podcast is that it can be accessed anytime, anywhere. Customers have access through their computers and laptops as well as through iPods and cell phones. So while they’re riding the train to work or jogging in the park, subscribers can listen to podcasts and learn about your services.
How to run a successful podcast
Be sure to keep podcasts free for subscribers to download, especially in the beginning. Over time, if you manage to attract a regular audience and prove the usefulness of your content, then you can start charging a fee. But, until you make a name for yourself, it would be wise to keep him free.
In today’s electronic world, podcasting is a very essential marketing strategy that will help you break into new markets. New technologies always fascinate customers. Businesses in all fields, from music to manufacturing industries, would do well to exploit this medium to reach the public.