After spending the last decade talking to people who want to promote their products and websites online, a theme seems to be repeating itself and may be the root of the marketer’s problem.
Wikipedia states that:
“Real life marketing revolves primarily around applying a great deal of common sense; dealing with a limited number of factors, in an environment of imperfect information and limited resources complicated by uncertainty and tight deadlines. of classical marketing techniques, in these circumstances, it is inevitably biased and uneven. “
The average advertiser often sees himself as a “marketer” in his own right. This, all too often, is far from the truth. As the quote above shows, there is a great deal of misinformation and limited, reliable resources on which one begins to build a marketing foundation. Pick the wrong ones and you’ll be running in circles, with little to show for your efforts.
Developing the best internet marketing strategy can be tricky. It should cover a wide variety of services, methods, and techniques to even start showing results. Often times, the website owner chooses a particular method, engages in that task for a short period of time, and then puts it on the back burner. They find that the technique they decided on was either too difficult to implement or too time consuming to follow.
Then you go to find the next “bigger and better” idea.
Lack of follow-through, compounded by the pressures of life, forces many to stop working effectively on their online marketing strategy. In reviewing your action plan, it is often discovered that there really is no method, just a hit-and-miss approach to trying to gain recognition for a website in a virtual world full of competitors.
Profitable internet marketing and a solid online marketing strategy are key elements to the success of your online business. Following the latest and greatest fad becomes a devouring monster because reality tells us that there simply isn’t enough time in the day to work on a fully developed online marketing strategy … not if you do it alone. To further hamper one’s efforts, many try to uncover the “secret” from one online source or another. This, too, consumed time and money without shedding any real light on effective marketing.
Individuals, small businesses, and large corporations who undertake successful online endeavors all have one thing in common: a solid marketing strategy and effective ways to implement their plans.
Remember, there’s a good reason sayings like “Rome wasn’t built in a day!” they remain faithful even to this day. Serendipitous marketing brings serendipitous (and frustrating) results.