In recent years, social media has evolved from a communication tool between people to a dominant driving force on the World Wide Web. Today, social media has a huge impact not only in the digital realm, but also in business, politics, trends, and just about every aspect of our world.
A common assumption is that social networks are totally run by people, but that is partially incorrect, in reality social networks are run by dominant forces and media giants. People aren’t actually shaping social media, but social media is designed for them and they just follow them, which is a sad reality in itself because social media was supposed to be powered by people and not the other way around
How does this relate to football? Soccer is the most popular sport on earth, more than 3.4 billion people watched the 2010 world cup, almost half of the planet! And it was estimated that about a billion people watched the 2014 World Cup final between Germany and Argentina. Traditionally, soccer has always been covered by television, newspapers and news websites. But in recent years, social networks have begun to take an important part of this coverage. With the shift from traditional news to social media news, and from computing devices to mobile devices, people now feel more comfortable consuming football news on their favorite social media and in the comfort of their mobile devices. . You can get all the football news from all the sources in your news feeds depending on the pages you follow, compare this with search engines or bookmark various websites, the first option became the most popular method to follow sports events .
Although football has a good presence in the main social networks, for football fans that presence is missing or not enough, for example, it is still not updated with all football events and as a football fan, you will have to make an exhaustive search to follow all the pages that interest you. Another problem is that football news is buried within a swarm of posts from all the other topics, where you can’t easily filter out non-football related posts.
Football fans deserve their own social network where they can talk exclusively about football and share related news and stories. They need social channels dedicated to football fans, where they can meet, interact and share the passion for football. They need a place where they can follow the latest news and match results without having to go out and search for information.
In a new world governed by social networks, people are becoming addicted to the ease of access to information that social networks provide. And because people are obsessed with the ease of access to what interests them, the future of social networks will shift to social networks specialized in specific interests and affinities.