Any good online marketer knows how important link building is to your search engine optimization success. If you are using any SEO service provider then link building should be included in your SEO package which will help you build authority, drive traffic to your website and enjoy continued online success.
The important thing to remember when using any of the SEO service providers for your link building campaign is to make sure that they do not violate any of Google’s guidelines. Google is exceptionally strict and a violation can hinder your online search rankings and cause your competitors to get that one step ahead of you, something you want to avoid in such a competitive area of online marketing.
Google will consider their guidelines violated if you have too many keywords. Keyword stuffing is one of the most damaging things you can do to any search engine optimization or link building campaign. They also look for your articles being posted on too many sites which means you are probably trying to build your links in too many places, too many links is a sign that you are just running ads for links.
Another thing Google focuses a lot on is the quality of the convener you post. You want your articles to be informative, interesting, and answer a question or provide valuable advice. Any article you post should be geared towards giving your customers the value they deserve when visiting your website.
In addition to this, they also consider it a violation of their guidelines if you post the same or similar content in all of your articles. There are companies who, to save time, write an article and post it on multiple platforms, which means it’s continuous duplicate content, something the company will be held accountable for, which means your ranking will drop.
There are other important things to remember when it comes to link building. The first is that your links should never be spam. The article must be on the same lines as the links you provide. You can’t provide links that direct a customer to a payday loan website when your article is about dog food, for example. Make sure everything is relevant in what you do, so search engines don’t think you’re spamming your customers.
Links must always be done manually. This is very important and something you should confirm with your SEO service provider. Some companies use automated links which are exceptionally dangerous as they can direct customers to broken links, irrelevant links and poor quality links. Again, this can hurt your online rankings and leave you losing customers in the long run.
What you should also focus on is that you only use high-quality links. High-quality links from authoritative sites are the best option to increase your visibility and help you grow your business.
Monitor and evaluate your links at all times. Go through them to look for bad or broken links that will damage your online reputation. Test all links regularly, see how they work for you, and add new links that will generate more interest and better results.
Remember to always choose an SEO service provider who is experienced in manual link building and SEO who can offer you the exceptional services you need to boost your brand and increase your revenue in the long run. Check out the company, read customer reviews, identify the prices, and then make your decision accordingly whether to proceed with your own campaign or avail of professional services.