Digital Marketing

What Facebook’s Algorithm Change Means for Music Marketing

Some of you may have seen that Mark Zuckerberg is changing the Facebook algorithm so that posts from friends and family appear on timelines rather than a business page, musician page, or media page.

Now, if you’re in a band, you might be worried because, especially over the last four or five years, we’ve basically been told that if you want to market your music, with social media or Facebook more specifically, you need to post organically, do it daily. and you will attract your fan base. This is going to be harder to do now.

But here’s the thing. This happened three years ago.

Facebook did the exact same thing.

They changed the algorithm and a lot of people got really mad because they noticed they weren’t reaching as many fans and blamed Facebook for being this greedy company. And while that might be true, there’s actually a more logical explanation.

Too much content is being produced on Facebook. Everyone shares videos, photos, posts, everything.

Every time you log into Facebook, there are something like 2000 different stories that could show up on your timeline at any given time.

So Facebook, in order to make your experience better in their eyes, they filter out all these things to try and make your experience more enjoyable.

Facebook’s goal above all else is that they want people to keep using Facebook. They don’t want people to get tired of using it and go elsewhere. That’s why they make these changes.

What can you do now?

Honestly, we’ve entered the era where you have to treat your band like any other small business and you have to pay for advertising.

I’m not talking about paying for Facebook boost posts because if you don’t have it set up correctly, you’re just wasting your money.

I mean setting up an actual facebook ad campaign with the business manager and learning how to do marketing because honestly you have a small business and marketing is a big part of that.

If you’re trying to grow your fan base, sell your music and merchandise, you really need to learn how to use Facebook marketing.

Now is the time because your organic posts are really not going to be that effective.

They were not effective three years ago. They’re going to be less effective now. So, you know, those are the things that you could do is start learning how to do that now.

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