Digital Marketing

Video trends in 2018

As marketers find more innovative ways to engage audiences, video continues to be a significant part of the strategic conversation. Building relationships with your customers and stakeholders, telling your brand story, or highlighting your USP in a crowded marketplace – videos can do wonders for your business!

Did you know that more than 50% of marketers worldwide name video as the type of content with the best ROI? And this number is increasing thanks to the effectiveness of videos and their ability to catch the eyes.

With the Internet increasing bandwidths, affordable video technologies at hand, and secure distribution platforms, 2018 promises to be a fun-filled year for videos!

Let’s look at some video trends that are sure to catch up in the coming months:

The era of live video

Live video is here to stay thanks to better internet connectivity, increased mobile phone penetration, and easy-to-use tools and apps. Live video can help businesses get up close and personal with their target audience. Live video can make an event truly global without additional distribution costs. Live videos can also help you monetize. Statistics show that approximately 45% of live video audiences are willing to pay for live, exclusive and on-demand video if it interests them properly.

Stream, host, analyze, and stream more

It’s not so much about choosing the cheapest or most popular live video streaming platform, but the one with the most attributes that will benefit your business. The most effective and convenient platforms will be all-inclusive, allowing you to stream, host, embed, monetize, search, and analyze video content, while giving you full control over your content. With video streaming apps and online platforms vying for your attention, you have an exciting time ahead!

Virtual reality will soon become reality

Virtual reality is still uncharted territory. It’s more fun than business! With an affordable headset that gives you 360-degree access to a virtual 3D world, the coming year promises to be an exciting one for marketers brave enough to use these technologies to create immersive and interactive customer interfaces. We trust the great marketing strategies of 2018 designed around virtual reality.

Holograms for marketing? If it’s happening

We were fascinated by holograms when the technology began to be used. It was easily taken up by artists as an alternative medium to canvas. But it has yet to be fully used as an effective means of communication, especially given the daunting technology that is at stake here. However, holographic videos provide an immense reach for telepresence in multiple locations through realistic 3D images of speakers and products. Will 2018 provide us with communication strategies woven around holographic images and videos? Cross our fingers!

Video mapping is changing the customer experience

A great tool for experiential marketing: The video mapping craze promises an upward trend for years to come. The technology is affordable and offers businesses the ability to reach a wider target audience fairly inexpensively. Using available flat surfaces like buildings or monuments, 3D projections can convey the right message quite impressively. Its larger-than-life projections ensure that people don’t miss out on its messages.

Next level of personalization with videos

A great way to open up your inboxes and make real impact is to personalize videos for your target audience. With Facebook at the helm, personalized videos are something your audience might also expect you to deliver. From recorded messages for your clients to explanatory videos with specific services and even simpler ‘birthday wishes’, make sure your communication strategies are not aimed at a faceless crowd. Thanks to machine learning, customization and embedded search are now essential for your videos.

Users / customers are becoming content publishers

Responsibility for creating videos shifts quickly from producers to users. Videos are easier to create than ever before thanks to rapidly progressing mobile technologies. Therefore, brands turn to their audiences to share their products and services instead of creating their own communication. With attention span drastically dwindling, user-generated content is a great way to keep your audience engaged in marketing campaigns. The focus is on building experiences and connections. As a passive recipient of your messages, turn your audience into active value creators for your brand.

Video is on the way to rule digital marketing

Today more consumers and customers are interacting with videos than ever. Video marketing is a powerful strategy to promote, brand, and grow your business online. 55% of online traffic watches videos every day.

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