Digital Marketing

The most essential KPIs to scale your email marketing authority

If you are running email marketing campaigns for your business to retain your buyers and promote exchanges, how do you perceive if the campaigns are beneficial? The only means to recognize with certainty whether the respective campaign is achieving is by mapping the key performance indicators (KPIs). KPIs are particular marketing metrics to measure the performance of email marketing campaigns. Hereabouts are the most important metrics to have for your email marketing campaign.

Email deliverability rate

Email deliverability rate is the success rate an email marketer has in sending an email to a person’s email address. Indicates that your emails were sent to the subscriber’s inbox or if they were sent to the subscriber’s spam folder.

Email open rate

Email open rate is the percentage of the total number of subscribers who opened an email campaign. It also measures whether users opened it more than once. For example, if 10 people received your email and 2 of these 10 people opened your email, your email open rate would be 20 percent.

click for ratings

Click-through rate measures how many people click on an email compared to how many emails were sent. Click-through rate is a percentage that indicates the number of emails successfully obtained with one click from a subscriber. This is a great method to gauge the interest of your subscribers because it reveals to you how many users are spending time clicking through and discovering a little more.

Conversion rate

Conversion rate refers to the percentage of subscribers who take the desired action or become buyers, depending on your conversion purpose. It measures the rate of people who clicked on a link in your email and took the coveted action, such as making a purchase or participating in a survey.

Bounce Rate

This metric refers to the percentage of email addresses in your subscriber list that did not receive your letter because it was returned by a recipient’s mail server. There are two separate categories of bounce rates that you can track, hard bounce rate and soft bounce rate. A soft bounce rate is due to a recipient’s mailbox being over quota, the email server being down, or the message being too large. A hard bounce occurs when an email bounced back to the sender was not delivered due to an email address that does not exist.

Unsubscribe fee

The unsubscribe rate indicates the percentage of your subscribers who have chosen to stop receiving your emails. If you find a special email that creates unusual unsubscribe rates, you should review some points and improve the next campaign respectively.

List growth rate

List growth rate is the metric to track the rate at which your list is progressing. The metric considers the number of new subscribers and unsubscribes, as well as the total number of email addresses on your list.

Tracking these important metrics will help you build a strong email marketing campaign.

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