Mobile marketing is the new definition of internet marketing. Mobile devices have become an essential part of our lives and nowadays people feel extremely comfortable shopping online with their mobile devices.
Google has recently made its mobile first index. In Google’s words, “In order to make our results more useful, we have started experiments to make our index mobile-first. While our search index will remain a single index of websites and apps, our algorithms will eventually use primarily the mobile version of a site’s content to rank pages on that site, understand structured data, and display snippets of those pages in our results.”
Mobile marketing generally refers to marketing on or with mobile devices.
It can include any mobile marketing activity, be it an online purchase or an SMS notification for a product announcement.
Here are 5 main reasons why mobile marketing has become important:
1- Helps to reach the target audience easily
According to Cassandra Wesch, founder of Miami digital media agency Upward Commerce, “Mobile marketing requires optimizing your website for mobile audiences and getting local SEO right.”
Mobile marketing allows the seller to identify and reach customers in a very easy way.
2- Mobile commerce has become a reality
While e-commerce used to be a desktop activity, today, people turn to their mobile devices to purchase items. According to HubSpot, mobile commerce will account for 24.4% of total eCommerce revenue in 2017.
Now, it’s up to brands to capitalize on the mobile revenue stream by using mobile-specific advertising, search engine marketing, and mobile-friendly web pages to get in front of shoppers.
3- SMS marketing has evolved
SMS marketing is a powerful way to get your message directly into people’s hands. Reduce clutter from email inboxes or noise from other marketing channels.
Text messages have an open rate of at least ninety percent of people, and people open an SMS message within three minutes of that little beep. So if you’re not harnessing the power of SMS, now is the time to start.
4. Mobile devices have changed the way people consume content
As people use their mobile devices to consume more content, brands are quickly understanding how to use mobile devices to tell their own stories and engage with the customer. It’s not just about making content look good or small. This is a convenient content structure and experience.
5. Time spent on mobile devices is increasing
In 2016, Americans spent an average of 5 hours a day on mobile devices. According to TechCrunch, “U.S. users spend more than half of their time (51 percent) on social networking, messaging, and media and entertainment apps, including those like Snapchat, which now accounts for 2 percent of the time diary of users in applications”.
Mobile marketing, if done correctly, can deliver the highest ROI. Desktop-centric marketing activities have become a thing of the past. Focusing your efforts on mobile-based marketing will help you generate more sales.