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5 Great Tips That Will Help Your Website Succeed With SEO (Search Engine Optimization)

“One of the secrets of success in life is that a man is prepared for his opportunity when it presents itself.”

Benjamin Disraeli (1804-1881)

Every day a new internet marketing technique pops up that claims to be “the next big thing” in search engine optimization technology. But you really have to decide what exactly is the best opportunity for your particular website or online business to get that goal of 1 million visits per month. Googling the term “search engine optimization” and you’ll find over 7 million results – too many to sift through each one and try to figure out which one will work for you, so what do you do now?

Greg Boser, owner and operator of the “WebGuerilla” web marketing team, will go to great lengths to manipulate search engine rankings for his clients. “Search engines created the monster,” he said. “It only exists because the Google algorithm places a lot of emphasis on link popularity.” That term “link popularity” has been getting a lot of media attention lately, mainly because it’s a way to break through the barriers that Google and other search engines have put up against small online businesses and blogging sites that need to find one. way of positioning. in the top 20 category lists for your business or blog site category.

You need a decent understanding of how links work in search engine optimization to understand how to use link popularity to your advantage. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the mere volume of votes or links that a page receives; it also analyzes the page that casts the vote. Votes cast for pages that are themselves ‘important’ outweigh more and help make other pages ‘important’.

These links from other pages connected to yours MUST have real value to them. You must ensure that the pages you have linked to are relevant to your own website; otherwise, when spiders and bots examine your page content and are not at all relevant to Page A, they will not allow your Page B to appear on the list. absolutely! It is not a good thing for the overall success of your internet marketing plan. Let’s start with linking as the beginning of this top ten list, now that you understand how crucial it is to your primary goal of generating large amounts of traffic to your site.

1. LINKS Many of the big Internet marketing companies use links as their primary weapon against today’s major search engines. They are capable of manipulating Google and Yahoo! sending any page on your site to as many pages as possible that have to do with your main keywords on that particular page. The amount of quality on the pages you are linked to is just as important as the number of pages.

“I could create a blank page without a keyword anywhere present, or a 404 error message, and if I can get enough sites to link to it, I could put it first on Google,” Boser said, but the quality of those Pages must come from mega sites like Yahoo! and MSN, and using those sites as your top link pages, you would only need five or six inbound links to rank your page out of 20. But if you can get up to 5,000 links from less important sites, they work too, even if the pages from The ones you link to are online diaries, blogs, wacky products, porn sites, or anyone else who respects link exchanges. You just have to make sure that the large number of sites you link to is the right number. If you’re working on quantity over quality, you should link to at least 4,000 less relevant pages.

For a good example of general search engine manipulation, the number one SEO site today is “Submit Express,” offering website submissions to over 75,000 search engines and directories. The company doesn’t care what your business is, they just submit your pages to as many search engines as they can find, just delivering quantity over quality, which might not be right for you. This brings up an earlier point about how your business or blog site needs a specific internet marketing plan that works for your business.

If your business or site is in the business of consulting, you should never use keyword manipulation to get your business listed in the major search engines because that makes it a more important target. You don’t want cheap gimmicks to get to the top of search engines in any way other than the most legitimate so that your industry won’t despise you when everyone finds out the scam or cheap ways your marketing consultant got you # 5. place on Google.

But if you don’t care how people think you made your way to the top, another way to link techniques that work is to “cloak” your pages by hiding the text at the bottom of your site in a way that users won’t see. the text, but that specific text you used will target Google’s ranking technology, allowing your pages to rank high in the Top Ten rankings. As you can see, there are a myriad of ways you can manipulate your way to the top of the search engine heap. Just make sure you choose the correct way to do it.

2. USE THE BEST POSSIBLE TITLE TAG FOR YOUR HTML WEBSITE PAGE People don’t realize how important it is to create a unique phrase embedded in the HTML code for your title tag on the front page of your site. A good example of the perfect title tag would be: (SEO Gone Nuts – microsaw.com). What this title tag does is twofold. You use the term “SEO”, which is a very popular keyword on the web, and then you have “Gone Nuts” within the tag line, which is an active term and can be very unique from an engine point of view. search if there is no other site use that term with SEO in the main title.

To find a perfect tag title for your site, you need to visualize which key phrase or keyword term a web surfer searching for your business or blog would put in to locate your site. Let’s say you sell “Star Wars” paraphernalia, for example. Your label could be (Star Wars Lucas Insane- stargear.com).

Now calling George Lucas crazy might not be appropriate, but you get the idea. Any term or keyword you can use will be very original to that all-important spider crawl from Yahoo! or Google, will make the difference between the number 3 position on their pages or the 25,000th position. You make the call.

3. RESEARCH YOUR MAIN COMPETITION The best way to stay in competition with companies or blogging sites that are in your main line of business is to find out how they are succeeding with their own search engine rankings. Finding out this important information is very easy. Just type your search term into a major search engine like Google, and then examine the top five or six results. Watch what they are doing in your HTML (on page) and link areas (off page).

The way to find out your HTML encoding is by typing in the top keywords that you keep seeing over and over on your front page. If they say “Star Wars” more than 8 times on your home page, for example, then you know that one of the most important keywords they set in your site’s HTML was (STAR ​​WARS). It’s that easy. If it worked for them, it will work for you too, so go ahead and add it to your main keywords when writing the text for your front page.

You can also do the same when it comes to linking. To find out how many sites are linked to your competition, type “link:[http://www.competitorname.com]”on Google. Do the same on Yahoo !, and you’ll see a higher count because Yahoo! is more complete. This information will tell you who your site should link to, because your competition is already in business with those sites and should do the same. same as soon as possible!

4. RESEARCH YOUR KEYWORDS The importance of using the right keywords on any page you submit to various Internet search engines cannot be overstated. If you can find at least three keywords that are perfect for your homepage and then use those keywords with a combination of techniques already discussed, you are halfway to dominating your competition when it comes to ranking high using optimization. search engines. Use tools like “Yahoo! Search Marketing / Overture”, Google’s “Keyword Tool” and “SEOBook” keyword tool, as well as any other keyword enhancement tool you can find on the web.

When you go to one of Google’s keyword tools, for example, and put in “Star Wars”, you will see that the keyword “Star Wars toys” ranks first in the Google search engine rankings. That means more netizens used the total phrase “Star Wars toys” when searching online for anything related to “Star Wars” more than any other term. Now going down the list, we see “” Battlefront Star Wars “as the next most popular term. Write that down as well. This ranking will change weekly, so be sure to look at the top five keyword search rankings in ALL word help. Key websites to determine the top three keywords you will use for your home page.

Remember to try to search for keywords that have a higher number of searches; More than 20,000 searches for your keyword are good, but it all depends on the industry your business or blog site belongs to. If you want to attract a smaller group of rabid anime fans, for example, you will want to search for a keyword that is highly descriptive of your website, but is not necessarily the most popular. (anime clips) would be a great keyword to use because it ranks in the top 20 position in the overall keyword ranking in Google’s keyword tool.

That particular keyword will appeal to all maniacal anime fans who specifically want to see anime clips on your site. But you MUST have a good selection of clips to show your visitors or they will be disconnected from your site and never come back. So remember to only use keywords that specifically relate to the information or content on your site so that keyword relevance works best for you.

5. ALWAYS USE WELL-DEFINED NAVIGATION ON YOUR HOME PAGE This also includes the importance of making sure your directories and file names are well defined along with the overall navigation structure of your home page. You should name your keywords in the file name (for example: content-management-system.htm) to ensure that search engines can examine all of your main content when performing a ranking location search. This will help you develop a flat directory structure that is no more than three levels so that spiders and robots crawling through your content don’t get lost and leave your site before ranking it higher.

Since this last technique is very technical, you should allow a specialist to do it for you. But you need to make sure they realize that you know the technical specs of search engine optimization so that you can get your money’s worth from their service. If they think you’re a SEO buff, they’ll take your money and do lukewarm work at best, so keep them on their toes with your knowledge of at least the basics of SEO and you’ll be well on your way to that. highly envied position of # 1 ranking on Google.

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